Wine is memory.
The bottles you've loved are not just liquid in a glass. They mark evenings, conversations, places, decisions, the people who poured them. Most of that gets lost. Khollar exists so it doesn't have to.
The point of the app isn't to track wine the way a database tracks inventory. It's to keep a record that's actually yours — readable in ten years, useful tomorrow, honest about who you are as a drinker.
What we are not.
We're explicit about our boundaries because the wine-app category is full of products pretending to be one thing while quietly being another.
We are not a marketplace.
We don't sell wine. We don't take commission on bottles you buy anywhere else. We have no financial interest in steering you toward any specific producer, region, or price point. The app's only job is to remember well.
We are not an attention economy.
No ads. No "trending creators". No engagement bait. No follower counts, ever. The feed is chronological and limited — three logs per friend per day, maximum. Khollar is meant to be a quiet place you visit for a minute, not a place that fights for your attention.
We are not a 100-point scoring system.
Five stars and a sentence. If you want to write a paragraph about the tannins, write it. If you only want to mark "yes, again" — that works too. Wine is personal. We don't care to rank it on your behalf.
We are not a cellar tool.
Khollar is for people who drink wine, not primarily for people who manage inventory. Our optional Cellar tier exists for users who want deeper insights and full export — but the heart of the product is the diary, not the warehouse.
What we will do.
- Keep the app simple, fast, and quiet. Adding features is easier than removing them; we will be slow on purpose.
- Charge for the things worth charging for, and keep the rest free. Drinkers pay nothing. Cellar costs a few francs. Producers and dealers — who get clear commercial value — pay a flat monthly fee. No commission. No transaction skim.
- Treat your data with care. Your logs belong to you. You can export them whenever you like. We will never sell them, ever.
- Be honest when we don't know something, and slow when the decision is reversible.
Why "Khollar".
In the 9th century, the city of Shiraz had earned a reputation for producing the finest wine in the known world. But the very best of it didn't come from the city — it came from a small village in the hills above, called Khollar. European travellers wrote home about it. Marco Polo tasted it. The Persian poet Hafez sang its praise.
Then the village was forgotten. The vineyards fell quiet. The world kept drinking — but no one remembered where the best wine had once come from.
We took the name because we believe wine is memory. The wines you loved should never be forgotten — not yours, and not the ones who loved them before you.